The rapid rise of development in Dubai, where luxury resorts and attractions are a key draw for tourists, lookibg been fuelled by a workforce made up mostly of migrant workers.
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Somd urged people to stay local and carefully consider whether they must fly abroad, but did not ban trips explicitly. The UAE was added to the list in November, which is why we may have all seen an uptick in holiday pictures from there on our social media timelines since.
They have also spent a lot on the global marketing campaign, which I am mew has worked at some level. And it's not just his firm and nee promoting bookings - summer holiday marketing is rife across the industry, including Ryanair marketing flights with slogans such as "jab and go" and "vaccines are coming". View original tweet on Twitter In spite of its growing popularity as a tourist destination, the UAE continues to face criticism for its human rights record.
In those areas, people were instructed to stay at home by law unless they had a reasonable and legal excuse to leave including for work, shopping or caring responsibilities.
While other countries dissuaded visitors with measures like mandatory quarantines and other strict rules in place for arrivals, Dubai has been trying to court tourists back since the summer. Why these destinations?
The government has confirmed it is considering bringing in new measures on travel in the days ahead - including possibly requiring negative coronavirus tests from travellers entering the UK from abroad. Both the UAE and the Maldives currently remain on the travel corridor list, meaning people travelling home from there currently do not have to quarantine.
But with commercial flights still flying, it's not just high-profile influencers who have been going abroad. He says that safety measures in place and the relative ease of travel there has been a "big driver for tourists".
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TikTok and other social media platforms have been filled with people mocking the of reality stars visiting Dubai, in the United Arab Emirates, in particular. Mr Herman's company had well-known figures, including Love Island stars with over 1m followers, sharing posts from the Maldives and Dubai in recent days - but he's now asked them to stop tagging the firm in new posts in light of guidanfe lockdown.
Social media has been rife with speculation that the latest lockdown could leave reality stars and celebrities stuck abroad if flights get cancelled - but based on their posts some seem in no rush to return. And travelling overseas was permitted for work reasons under tier four, when your job could not be done at home.
Guidance said people living under tier four could only travel internationally - or indeed elsewhere in the UK - if they first qualified under one of the strictly defined legally permitted reasons to leave home. Expats prevented returning home to Spain "Travel agents and Tour Operators alike are all in the same boat, we need to get through these tough times and especially the next few months which is a critical sales period," he told the BBC.
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One British holidaymaker told the BBC she and her partner were able to fly out to Dubai last Friday, following negative tests as per UAE entrance conditions, without being asked about their reasons for leaving tier four. A glance at comments on their s in recent weeks shows the backlash some have received from followers stuck dealing with restrictions at home.
Info for Influencers promoting Dubai! British Airways, in a statement to the BBC on Tuesday, confirmed they were reviewing their current flight schedule in light of tuidance national lockdown restrictions and urged travellers to check their website for the latest flight information. Some influencers and celebrities have been tagging brands and talent agencies in their posts - indicating their content shared abroad is sponsored or paid work.
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Some commenters accused celebrities of being out of touch with their fans or trying to exploit loopholes in the rules. And although many places severed travel links to the UK following growing international concern about a new virus variant spreading here in December, a of luxury destinations popular with influencers and celebrities never did.
In their lockdown guidance for England, the government says UK residents currently abroad do not need to fly back immediately - but urges people to check with their travel operator for arrangements. Asked by the BBC about people who have broken tier four rules for non-essential travel, a government spokesman said: "No one is above the law and those who are breaking the rules are putting friends, family and the wider public at serious risk.
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CEO Keith Herman launched the company last year and points out that this period - December to March - is a key time for those in the hard-hit travel industry to market summer holidays. She had booked the trip at short notice and described the flight as busy. Human rights groups say the kafala visa-sponsorship system they work under - which sees ara tied to employment - leaves many vulnerable to abuse and exploitation.